Ocean Shades Impression By Eros Versace for men

Versace is launching a new fragrance for men—Eros, inspired by and deeply connected with Greek mythology. This edition aims to reveal and release unrestrained passion and to accentuate desire. The fragrance was named after the Greek god of love and son of the goddess AAphrodite—Ros. Inspiration by ancient Greece has lasted since Gianni Versace raised his fashion empire and took the goddess Medusa as a symbol of the brand to adorn numerous products of the house, among them also the new flacon of men’s fragrance Eros.

The new perfume, EEros, is the first in the past five years to be launched and aimed at men. Donatella Versace desired to fit the fragrance into the concept of the Versace brand and to depict the style and significance of long-lasting design, quality, and popularity. “Eros is truly the DNA of the house of VVersace,” explains Donatella. “We have a Greek motive making us think about ancient Greece, antiquities, and mythology, while the turquoise color represents the Mediterranean. That is Versace!”

Eros was created by Aurelien Guichard of GGivaudan,and it was announced as fresh, woody,and slightly oriental. The fragrance includes mint oil combined with green apple and Italian lemon. Warmth is provided by Tonka mixed with Venezuelan ambroxan and geranium flowers, giving a ffougèretwist to the fragrance this way.

Flacon of the new fragrance for men Eros is created of turquoise -colored glass with the head of Medusa on the body of the bottle and its top. The fragrance is available as 50 and 100 ml EDT, along with accompanying perfumed body care products. The face of the advertising campaign is Brian Shimansky, while the photographers are Mert & Marcus. Donatella wanted a man-gladiator for the new campaign, who is fighting for what he wants, fighting for his goals. “This is a fragrance for a man who is his own master. He is a hero: a man who defends their ideas and goals.” – stated Donatella Versace.